We wish you a Merry Christmas!
Have you heard the debate raging these days about whether or not Facebook’s popularity among marketers is justified? Trust me, it’s no contest.
The Video Factor
It’s a no brainer that video should be a part of any advertising campaign. Facebook advertising is no exception. After all, videos convert better and are especially useful for lead generation. For example, Heineken recently tried it and scored a slam dunk, reaching 35 million users in just three days! They found that Facebook was the perfect home for their videos, due to the engaging atmosphere and high likeliness for conversion.
This is a trend you don’t want to miss out on. Facebook video ads are overtaking YouTube statistics! In November of 2014, more videos were uploaded to Facebook than to YouTube. And with engagement climbing 25% on Facebook earlier in 2014 and a report from Adobe announcing that video was the most popular medium on social sites, it’s not hard to see the trend.
Facebook video ads work if you know how to do it. Partner with a social media marketing firm or expert to make sure you’re not pouring your money down the drain with ineffective techniques and strategies. This has led many to give up on the platform entirely. While in the meantime, those who know how to properly utilize this powerful tool are laughing all the way to the bank.
As a father of two beautiful and strong girls this video spoke loudly to me. It affirmed the way my wife and I tried to raise them. For us the phrase #likeagirl means to put forth your best effort. When they were younger, we played football, soccer, baseball or swimming without holding anything back. Now, they can take on any boy in these sports. Oh, and not only sports! We are proud of you girls that you do things #likeagirl. You go girl! Like a Girl!
I’m guessing you already have a social media account or two set up, and you may even have a small following. But where are the comments, likes, and retweets? It’s frustrating to have a great page set up with your logo and attractive imagery and all the stats/contact info on your company – but no one shows up for the party. Well, let me explain to you what you might be missing.
This is just a start, but these points are vital to a thriving social presence. Make sure you or your social media consultants are implementing each of these areas of focus, and watch that dead, albeit pretty, social media page you’re so proud of turn into a hangout spot!
When thinking on an international level, I often recall one of my favorite authors, Jules Verne, when he wrote Around the World in 80 Days back in 1873. After making a wager that he could circumnavigate the globe in less than three months, a young adventurer sets off on his quest.
Using what was considered “modern transportation” back in the day, our hero Phineas Fogg, succeeds in his timely travels abroad by means of a hot air balloon, the railways, climbing aboard a steamship and even riding an elephant at one point. Today, we can visit as many countries as we wish in mere minutes with just one device connected to the world wide web.
The infographic below gives us three valuable tips on how we can gain global recognition in our business ventures all around the world. From setting up our international website to creating strong core citations and finally building our brand. Let’s look at some other ways we can make our businesses more profitable and recognizable in today’s global marketplace.
FACT, NOT FICTION – Stories from our own backyard
Many tales from the scientific mind of Jules Verne told stories of epic journeys under the sea and to the center of the earth where his characters grew stronger and closer in the end. Today, there are many real-life stories of businesses that were able to successfully grow their revenues, increase clientele and cut costs. Here are a few of those examples:
These entrepreneurs share their stories of success in video form rather than on pages in a book.
TALES OF THE UNKNOWN – Optimizing SEO
Jules Verne was said to have revolutionized the writing of science fiction just as the internet has forever changed the way that we do business. He took us to places beyond our imagination, showing us environments that we could barely comprehend, as some people are often challenged by the concept of SEO.
Some will say that SEO is dying, but it is actually evolving especially when you consider the Hummingbird algorithm that Google released back in August of 2013. The search engine giant will still rely on meta tags, keywords and links to gauge the relevance and popularity of any given website, but it has also added more data into their ranking equation.
THE MORAL OF THE STORY – How to conclude our success
To get our happy ending, boost our local and international ranking, succeed in growing our business online, we should pay attention to what matters in our triumphant story. We need to do our homework (check out the infographic), listen to the experts who are already on top of the world in their industry (success stories) and understand how to best utilize SEO to seen around the world online.
International Website SEO infographic:
Ok, so you’ve probably already put some effort into keyword research if you own a business or are trying to market a product or service. And maybe you think you’ve found the holy grail of keyword treasure that no one else stands a chance to compete against. Going out on a limb here – is it Google Keyword Planner?
The Danger of GKP
Google Keyword Planner has its place, but that place is not where you think it is. Most people go to GKP, type in a couple terms they think make sense, and then pick several of the suggested keywords thinking it’s in the bag. But the proof is in the pudding – or in our case, the conversion rates. Backlinko has a great article that deals with this very problem and basically points out the dangers of relying on Google’s algorithm and servers to tell you what buyers really search for. The human mind is still better at predicting these things than Google is – for now, anyway.
If you want to find keywords that actually convert, you first need to break your business down into smaller niche markets, which will allow you to then find more authentic keywords that reach further into the minds of your customers. To find niches for your market, consider these:
Check out Backlinko’s article, Keyword Research: The Definitive Guide, and tell me in the comments how many niches you can find for your market!
Google selected our IWW Digital Agency once again to host one of their local Phoenix events on October 15, 2014. This event will be held in one of our offices at this address:
On October 15, 2014 at 11:00 am – 12:30 pm.
We will meet with local business owners responsible for growing their organizations. We also will be viewing a livestream from Google offices, exclusively prepared and broadcasted for our event. Google global experts will be addressing our audience with their message of how to grow your business.
It’s a great opportunity to learn about how to grow your business from Google experts. We’ll provide refreshments—all we need is you. Please RSVP as soon as possible, space is filling up.
To sign up for this FREE event please go to our custom registration page provided by Google: Register on Google.
Allan Thygesen VP,
Global Small Business Sales
Build your business with Google: Allan will share unique insights, inspirational stories, and actionable ideas to help small businesses thrive in a hyper-connected marketplace.
Advertise your business online: Fred will speak with small businesses about how to navigate the web and expand their online presence through smarter insights.
It’s the time of year when the leaves start to turn color, relatives start talking about whose house to spend what holiday at, and the big-box stores begin setting out those annoying inflatable holiday dolls – you know the ones I’m talking about. But if you’re in business, you also know that this is the time of year when businesses prepare to make the lion’s share of their annual revenue. It may be black Friday for everyone else, but for you, it’s probably more like Green Friday. At least it can be.
Maybe your business is in an industry that’s really hot during the holidays, and maybe it’s not. But even if your industry doesn’t go particularly wild during the holidays, perhaps you sell into industries that do. If you want to maximize your profits this holiday season, don’t sit around and wait for customers to line up at your door like you have the last remaining iPhone 6. Get proactive! Now is the time to start putting together a killer holiday campaign to make this year count.
Admittedly, building a campaign isn’t something most people get excited about. But what if you could follow a step-by-step guide and create a winning campaign that can be duplicated multiple times a year with minimal effort? Multiple times a year? Yeah! You can duplicate your holiday campaign during July 4th, Valentine’s Day, Halloween, Memorial Day, and on your clients’ birthdays – yes, even birthdays. All-in-all, I’m about to save you at least sixty hours a year of boring busywork while increasing your sales. Now THAT is something to get excited about!
Take advantage of our free ebook HERE, and strategically position your business for the holidays in no time! And tell us in the comments when you usually start preparing your holiday email campaign!
A disappointing statistic reveals that only 3% of visitors to your website will identify themselves, or buy from you online, when they come to your amazing website. The remaining 97% come and go unnoticed.
Would it help win new business to see all the anonymous companies viewing certain pages on your website? What if you could see how they arrived, and what they were most interested in? Then, to take it a step further, would you want contact info names, titles and email addresses specified by department from the visiting business to your website?
We help marketers by allowing them to track who views their website, by extracting information of a business that has viewed their web page, tracking such items as:
Knowing the above factors has great marketing value to a website owner. It is far better than a cold call, you can now contact companies with known needs and start building a relationship that counts.
Here is a short screen cast video showing a few major a features of this Lead Intelligence system. If you wish to see a full demo please register for a free webinar: Register here.
Not every bandwagon trend pays off. Over the past few years, we’ve seen white papers and listened to podcasts advising thought leaders to set up their Google Authorship profile and start linking their content in order to drive up SEO, credibility, and clickability. But it just didn’t pan out. In late August of 2014, news came that Google will no longer show authorship results in Google Search or track data from content using rel=author markup. Why?
Google is renowned for testing. Every innovation or product is subjected to rigorous testing and reconsideration. If it doesn’t add real value to the user or doesn’t garner enough adoption, it is either thrown out or overhauled. And that’s what happened with Google Authorship. It’s that simple.
While the idea seemed like the next big thing, and many content creators and marketers were excited about getting author headshots and snippets added to search results, the fact is, nothing much happened. Click rates didn’t significantly increase, and very few people actually used the service. Studies have shown that approximately 70% of authors simply did not connect their published content to a Google Authorship profile, and searchers just never got the memo that they were supposed to place a higher value on search results featuring an author snippet.
The concept might have been valid. After all, we recognize that some people are more qualified to write on some subjects than are others. But maybe there is a better way to translate this to the virtual world. In fact, many marketers are now turning to Google’s Author Rank, which continues to be a factor for SEO and might provide a more stable answer to the problem.
What do you think? Are you worried about the loss of Google Authorship, or is it good riddance? Tell me in the comments below how this will affect your website’s traffic.
Photo credit: https://www.flickr.com/photos/snakphotography/