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The Offshore Group

  • Website Development and Inbound Marketing

    Website Development and Inbound Marketing

  • Ranked high on the search engines for targeted keywords

    Ranked high on the search engines for targeted keywords

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  • offshore-im3

In challenging economic times, optimal visibility of our company’s information across a multitude of Internet channels is critical to our ability to continue to grow and prosper. Working with Interactive Web Works, we are well on the way to achieving our goal of becoming as close to ubiquitous as is possible in our “web space.”

Interactive Web Works is a company that invites its customers to “look under the hood,” and that takes the time to educate the consumer. This makes the technological “black box” of the digital age a translucent one for IWW clients. – The Offshore Group

About Project

The Offshore Group is based in Tucson, Arizona, and has multiple industrial parks and back office sites in Mexico. The organization provides turnkey outsourced support services that enable companies to start up and maintain low-cost operations at a reduced risk and cost. The Offshore Group’s 60 client companies employ an aggregate amount of 14,000 workers.

See live website: https://offshoregroup.com.

CLIENT

 
Steve Colantuoni Director of Corporate Marketing
The Offshore Group
8350 E Old Vail Road
Tucson, AZ 85747 P: 520-889-0022, ext. 1251

Objective

The Offshore Group hired IWW Agency to increase their visibility online. Specifically, The Offshore Group requested that we position their online properties so that C-level executives would be able to easily locate what they were searching for. A comprehensive Inbound Marketing strategy needed to be developed.

Solution

We created Inbound Marketing strategy working with the headquarters to maximize Offshore Group’s online exposure and branding, as well as to optimize the company’s overall marketing efforts. Because of the nature of their business, it is imperative that their message is heard by C-level executives in the United States and beyond.

We continue to provide Inbound Marketing strategy and execution guidance. Recently, a competitor in the industry called an executive at The Offshore Group to complain that, “We’re trying to keep up with you. You guys are showing up everywhere. How are you doing it?” So far their unique visitor traffic has doubled since last year.