In challenging economic times, optimal visibility of our company’s information across a multitude of Internet channels is critical to our ability to continue to grow and prosper. Working with Interactive Web Works, we are well on the way to achieving our goal of becoming as close to ubiquitous as is possible in our “web space.”
Interactive Web Works is a company that invites its customers to “look under the hood,” and that takes the time to educate the consumer. This makes the technological “black box” of the digital age a translucent one for IWW clients. – The Offshore Group
About Project
CLIENT
Steve Colantuoni Director of Corporate Marketing
The Offshore Group
8350 E Old Vail Road
Tucson, AZ 85747 P: 520-889-0022, ext. 1251
The Offshore Group
8350 E Old Vail Road
Tucson, AZ 85747 P: 520-889-0022, ext. 1251
Objective
The Offshore Group hired IWW Agency to increase their visibility online. Specifically, The Offshore Group requested that we position their online properties so that C-level executives would be able to easily locate what they were searching for. A comprehensive Inbound Marketing strategy needed to be developed.
Solution
We created Inbound Marketing strategy working with the headquarters to maximize Offshore Group’s online exposure and branding, as well as to optimize the company’s overall marketing efforts. Because of the nature of their business, it is imperative that their message is heard by C-level executives in the United States and beyond.
We continue to provide Inbound Marketing strategy and execution guidance. Recently, a competitor in the industry called an executive at The Offshore Group to complain that, “We’re trying to keep up with you. You guys are showing up everywhere. How are you doing it?” So far their unique visitor traffic has doubled since last year.