About Project
The Offshore Group was incorporated in 1986 and is headquartered in Tucson, Arizona. As the largest private sector employer in the state of Sonora, Mexico, the company is the largest and most comprehensive provider of Mexico outsourcing solutions to firms that have made the strategic decision to enhance their competitiveness by establishing and maintaining low-cost, low-risk operations.
See live website: https://offshoregroup.com.
CLIENT
Steve Colantuoni – Director of Corporate Marketing
The Offshore Group
8350 E Old Vail Road Tucson, AZ 85747
P: (520) 889-0022 ext. 1251
The Offshore Group
8350 E Old Vail Road Tucson, AZ 85747
P: (520) 889-0022 ext. 1251
Objective
The Offshore Group has been rapidly growing, incorporating eight distinct sister companies. Each of the eight sister companies brought in their own branding and messaging. The client requested assistance with the multiple brand clarification and new direction.
Solution
IWW conducted brand therapy assisting with the brand clarification. Over the course of six months we conducted several brand strategy sessions resulting in the new branding direction which will be revealed in the weeks to come.