This week’s collection of top search marketing articles includes insight on the latest Google updates, reasons for implementing SEO and SEM, and several perspectives on why marketers should be using the enigmatic Google+.
- Why Do Marketing Managers Continue To Ignore Google+? Google+ has only been around for two years, but it’s already the second largest social media site in the world. Yet this isn’t enough to make marketing managers think they need to jump on board. Find out why they don’t and why you should (from Forbes).
- How To Get The Most Out Of Google+ Today. Google+ has been criticized for being confusing and difficult to navigate, but changes to its look in May have made it more appealing. One author argues that the site provides a deeper and more meaningful experience than other social media platforms, drawing attention to some of it’s more powerful but less noticeable features (from readwrite.com).
- Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases. Find out even more about recent Google updates—which have addressed link building schemes—and how to continue generating guest posts, advertorials, and press releases without being penalized (from Search Engine Land).
- What You Need to Know about SEO and SEM. If your business doesn’t already have an active online marketing campaign, this guide will help you understand search marketing basics and give you 5 tips for mastering SEO and SEM (hint: one of them is getting on Google+) (from Fox Small Business).
- Google: Links In Press Releases Should Use Nofollow Like Paid Links. There’s a lot of confusion surrounding links in Press Releases and whether these links will be counted for rank. This article and related video interview with Google’s John Mueller explain the ins and outs of press releases, including why publishing them is still of high value (from Search Engine Land).
- 2013: The Year In Google SEO So Far. Chock full of links to additional resources, this article goes back to well before 2013 in order to explain the changes that have occurred with each of Google’s Panda and Penguin updates, how they’ve affected page rankings, and Google’s own SEO advice (from Marketing Land).
- Study Looks At SEO Tactics Regarding Effectiveness and Difficulty. Find out which SEO tactics are the most effective, least effective, and the difficulty level of each, according to B2B and B2C businesses who’ve implemented these marketing strategies first hand (from Marketing Pilgrim).
- Two Tips for Facebook Users. Missing facebook messages? Wondering how to change the visibility of a post retroactively? These insider tips will help you better manage your Facebook account and give you insight about some of its setting quirks to boot (from The New York Times).
- Use Twitter Cards For Branding & Local SEO. This article is full of ideas for optimizing your social media posts and making it easier for search engines to link your posts with your business’s website and other related content. A great resource for SMBs with well-established SEO and social media campaigns (from Search Engine Land).