The Benefits of Thinking Like Google. Looking at things from Google’s point of view can help us understand recent changes to their treatment of links and how to move forward with a link-building strategy that’s favorable with search engines (from SEObook.com).
A Visual Guide to Keyword Targeting and On-Page Optimization: How do I build the perfectly optimized page? Are you a visual learner? Rand Fishkin has complied a series of graphics to help visualize the types of on-page keyword optimization that are likely to lead to high search engine rankings, traffic on social networks, plenty of links and shares, and positive company branding (from Moz.com).
The Complete Guide for Finding and Sharing Better Content on Social Media. This guide offers a range of tips about where to find good content, and when and where to share it in order to reach the most people (from bufferapp.com).
5 Ways to Use Video to Improve Your Social Media Marketing. Video is user-friendly content that’s easy to share, and there are a lot of options for using video on social media. This post describes how to incorporate video into your social media strategy on five different platforms (from SocialMediaExaminer.com).
Content Marketing & Branding:
Content Marketing and Relationship Management. Brian Jenson argues that a holistic content marketing strategy includes the relationship management aspect of the process. He explores the phases of content marketing and the roles of relationships in each (from Social Media Today).
17 Compelling Stats That Make the Case for Smarter Site Design. These 17 must-read stats about website design and optimization will make you think twice about revisiting your site design strategy (from Hubspot.com).
How to Create a Content Strategy (In Only 652 Steps). This complete guide is long, but it’s main point is clear from the start: stop basing your content strategy on keywords and start creating content that establishes your business as a leading resource of information in your industry (from Portent.com).