When thinking on an international level, I often recall one of my favorite authors, Jules Verne, when he wrote Around the World in 80 Days back in 1873. After making a wager that he could circumnavigate the globe in less than three months, a young adventurer sets off on his quest.
Using what was considered “modern transportation” back in the day, our hero Phineas Fogg, succeeds in his timely travels abroad by means of a hot air balloon, the railways, climbing aboard a steamship and even riding an elephant at one point. Today, we can visit as many countries as we wish in mere minutes with just one device connected to the world wide web.
The infographic below gives us three valuable tips on how we can gain global recognition in our business ventures all around the world. From setting up our international website to creating strong core citations and finally building our brand. Let’s look at some other ways we can make our businesses more profitable and recognizable in today’s global marketplace.
FACT, NOT FICTION – Stories from our own backyard
Many tales from the scientific mind of Jules Verne told stories of epic journeys under the sea and to the center of the earth where his characters grew stronger and closer in the end. Today, there are many real-life stories of businesses that were able to successfully grow their revenues, increase clientele and cut costs. Here are a few of those examples:
- Coach Casey Graham increased customers by 9,200% and his revenue climbed 832%
- Dustin Burlsen’s dentistry reduced its costs by 56% while growing revenues 180%
- Financial planners Joe and Janette Gleason doubled their revenues and clients
These entrepreneurs share their stories of success in video form rather than on pages in a book.
TALES OF THE UNKNOWN – Optimizing SEO
Jules Verne was said to have revolutionized the writing of science fiction just as the internet has forever changed the way that we do business. He took us to places beyond our imagination, showing us environments that we could barely comprehend, as some people are often challenged by the concept of SEO.
Some will say that SEO is dying, but it is actually evolving especially when you consider the Hummingbird algorithm that Google released back in August of 2013. The search engine giant will still rely on meta tags, keywords and links to gauge the relevance and popularity of any given website, but it has also added more data into their ranking equation.
- It recognizes the number of “likes” on Facebook, retweets on Twitter and it’s namesake +1 on Google+ as another significant role in SEO.
- Title tags, page URLs and image tags will gain further relevance
- Content is still King, regardless of what you may have been hearing or reading, recognition of this material is also included in their newer algorithm.
THE MORAL OF THE STORY – How to conclude our success
To get our happy ending, boost our local and international ranking, succeed in growing our business online, we should pay attention to what matters in our triumphant story. We need to do our homework (check out the infographic), listen to the experts who are already on top of the world in their industry (success stories) and understand how to best utilize SEO to seen around the world online.
International Website SEO infographic: