‘Your Game Plan: A Winning Strategy for Small Business” is an ebook by Clate Mask, the CEO & Co-founder of Infusionsoft where he lays out some basic business growth strategy for entrepreneurs. In this 13 page, information packed eBook he talks about people having great ideas for a business but who do not always know how to go about selling those ideas, and if they should go into business for themselves.
Among the great grow your business strategy, Clate shares 4 of his favorite books that helped him in this process.
He lays out a path to understanding how strategy guides planning, by sharing a detail, step by step method of Strategy Planning Methodology.
“The structure we use to bridge our vision to daily operations at Infusionsoft is called our “Strategy Planning Methodology.” It breaks down our current mission into annual and quarterly priorities. The work of quarterly priorities then gets broken down into SMART objectives with specific owners and deliverables. Here’s what the process looks like in more detail.”
He shares their mission, what are the 3-5 key strengths you need to leverage and what are the 3-5 to be developed. He lists their annual priorities, only 3-5 to keep the focus on the year at hand. Finally in discussing the Strategy Planning Methodology he talks about the quarterly priorities or tactical operation priorities with the importance of SMART objectives. SMART stands for:
Next, the writer shares how this strategic planning is not a one-time event but a series of events, hence its importance of establishing a meeting rhythm for success. In this section he talks about the frequency and types of meetings as well as the role of communication with your employees in building a strong business.
“Strategic planning is the link between a great idea and business success. Based on the purpose for your business, a smart strategy helps you develop a plan of action. To help you and your team stay on track, meet at regular intervals to assess and enhance your strategy. Employee involvement is a key to motivation, aligning personal goals with your company mission. Analyzing company, team and individual performance is a great way to keep everyone working together. In small business, a strategic game plan can help you do more than just survive. You can thrive—and win.”
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