Marek Wawrzyniak presented the topic of Inbound Marketing on January 27th. Concurrency and Microsoft sponsored an event titled “Microsoft Marketing Automation” at Microsoft’s Waukesha, Wisconsin offices.
Consider the implications of the following words: “It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.” That’s from M. Lawrence Light, former Chief Marketing Officer for McDonalds Corporation. If Mr. Light is correct, what does that mean for your business? Do you have tightly integrated tools (both sales and marketing) for seamless campaigns you can measure? – Ben Bishop
For a detail review of the event read Microsoft Marketing Automation event recap written by Ben Bishop.