Browse this week’s collection of search marketing articles for industry news, tips, guidance, and creative ideas for boosting an inbound marketing strategy.
Marketing & Branding:
How to Develop and Maintain a Content Team. “Content” isn’t just another buzzword when it comes to marketing. The importance of good content is here to stay, and more marketers are realizing that generating lots of high-quality content can be done more efficiently with a content team. This guide delivers tips for creating, managing, and tracking the efforts of a content team around marketing goals and strategies (from Distilled.net).
Customers Say iTunes Provides the Best Mobile Media Experience. PC sales are steadily declining, while tablet sales are rise. In less than 12 months, monthly tablet sales are expected to exceed monthly PC sales. It’s time for businesses to put equal effort into both the PC and mobile experience when it comes to customer satisfaction. Media companies like iTunes have nailed the mobile media experience, using tactics that can successfully transfer to nearly any business’s mobile marketing strategy (from Marketing Pilgrim).
The 30 best new SEO tools. It’s a daunting task to stay on top of the ever-evolving SEO industry, but compilations like this one bring it all together for a snapshot of current SEO, which we can use to both measure and modify our current inbound strategies (from .netMagazine).
How 1% of your traffic can bring in 90% of your business. Traffic to your website is virtually useless if it doesn’t lead to conversions. Learn how long-tail keywords help target the searchers most likely to convert, making them an excellent way to drive the best kind of traffic to your website (from So What? Media).
7 Powerful Facebook statistics you should know for a more engaging Facebook page. These tips include some efficient ideas for boosting Facebook outreach, just by tweaking some of the social media strategies you’re probably already using. In a nutshell: post plenty of images, integrate an emotional element, pose a question, offer incentives, and keep it short (from Buffer).
4 Examples of Excellent Twitter Customer Service. 99% of brands are now on Twitter, but only 30% of them have a dedicated customer service strategy. Because technology makes it easy for consumers to publicly complain about problems related to a business’s products and services, addressing those problems using the same platforms is one way to both appease unhappy customers and maintain relationships with satisfied customers. Find out how four companies are successfully addressing customer service on Twitter (from Social Media Examiner).