We wish you a Merry Christmas!
We’re hosting an exclusive Google event on May 21st, 2014 and you’re invited.
It’s a great opportunity to learn from Google experts about how to grow your business.
We’ll provide refreshments, all we need is your company. Please RSVP by clicking this REGISTER.
Here are the speakers for the event:
VP, Global Small Business Marketing
Help small businesses succeed on the web
Arjan, author of The Small Think Big Book, will share unique insights, inspirational stories, and actionable ideas to help small businesses thrive in a hyper-connected marketplace.
Google AdWords Evangelis
Maximize your business online
Fred will examine how businesses can navigate online advertising and expand their online presence through smarter insights—leading to greater customer engagement with digital ads.
Director, Channel Sales Americas
Work and win with an agency
Ben will discuss how small businesses should approach working with an agency, what resources the Google agency team provides, and the importance of working with an online professional.
We’re pleased to announce that IWW Interactive Agency is joining forces with INCORE Digital Agency, in order to increase the talent base of both companies and bring the highest level of digital marketing services to our clients.
We’ve already been working in partnership with INCORE to implement more extensive client campaigns, including cutting-edge website design, comprehensive social media strategy, and quantifiable inbound traffic. By formally partnering with INCORE, we’re now able to consistently provide this higher level of service and wider-ranging talent to both existing and future clients.
IWW Agency is based in Glendale, Arizona, while INCORE is headquartered in Brick, New Jersey. With team members in time zones across the country, we are better able to serve our clients in their different communities.
More about INCORE. The creative professionals at INCORE Digital Agency design and implement multi-dimensional marketing campaigns for both print and digital media, with a proven track record of client successes that has earned INCORE several industry awards in creativity, design, and marketing. Their holistic approach to marketing and design—combined with their team’s range of expertise—has allowed INCORE to provide specialized marketing support and quantifiable results to each client.
Meet Tomasz: Tomasz Banas is the founder and CEO of INCORE Digital Agency. Tomasz is an entrepreneur with an artistic eye and wide breadth of marketing and design development expertise. In 2012, he became a judge with the International Academy of the Visual Arts, an organization dedicated to the progress of both traditional and interactive media. Tomasz started INCORE as a full-service marketing firm with the intention of driving client growth through a holistic approach. As Tomasz and Marek Wawrzyniak have both established themselves as digital marketing entrepreneurs—and each with his own unique approach—the two CEOs are excited moving forward together to develop unprecedented client solutions.
IWW and INCORE recently completed two projects. For the Tecma Group of Companies, Texas-based Mexico shelter company we created a new website with a fresh design, image, and interactive feel, built using cutting-edge technologies such as HTML 5 and all of its benefits. For Concurrency, Inc., Microsoft partner of the year based in Wisconsin, we implemented a competitive SEO campaign that increased their website exposure and brought their local/regional client base to a national level. These two different projects reflect the diverse talent that our companies now offer by working together.
The Tecma Group of Companies, a Mexico manufacturing business solutions company, launched a new website this week designed by IWW Digital Agency and it’s group partner Incore Digital Agency. The website features a new design, look, image, and interactive feel, built using cutting-edge technologies such as HTML.5, parallax scrolling and fresh design.
Tecma Group President and CEO, K. Alan Russell, described the new site as:
“a Mexico manufacturing destination information source. The website includes information and resources on moving manufacturing operations from China to Mexico; various services that facilitate Mexico manufacturing operations; and conducting business in Mexico. Russell further stated that the website is “an online, one-stop research shop for companies contemplating the possibility of executing Mexico manufacturing projects.”
See it in action here Tecma.com.
About the Tecma Group of Companies
K. Alan Russell and his Senior Executive Team founded the Tecma Group in 1985 to facilitate Mexico business solutions through a user-friendly Mexico Shelter Manufacturing Partnership (MSMP) business model that streamlines client operations in Mexico.
Today, Tecma has grown into the Tecma Group of Companies with a client portfolio of over 30 U.S.-based Mexican manufacturing companies. The Tecma Group provides manufacturing in Mexico, supply-chain services, border security solutions, industrial catering, consulting, and logistics and transportation, in addition to Mexico shelter services.
About IWW Digital Agency
IWW Digital Agency is an Arizona-based online marketing agency specializing in inbound marketing, search engine optimization, branding, and web design. The members of the marketing team at IWW has been promoting both U.S. and international clients online for nearly two decades, using strategic design and interactive initiatives.
About Incore Digital Agency
Incore Digital Agency is a New Jersey-based marketing firm that works with businesses across the U.S. to plan, design, and implement fresh ideas for both print and digital marketing campaigns. Incore provides unique marketing support that delivers beautiful and functional design.
How fast do Fortune 500 companies adapt the latest web technology standards? Among their findings, INCORE discovered that over 30% of Fortune 500 companies use the latest HTML doctype and that the readiness to invest in new technologies might correlate with their profitability.
INCORE, a sister agency of IWW Interactive Agency, conducted and published the full research on their website. The infographic below is a representation of the research.
Penguin 2.0, Google’s latest algorithm update, rolled out on May 22, 2013. Two months later, some websites may be wondering what happened to their rankings, while others are thriving. Penguin 2.0 targets link spam, so the difference between websites that maintained strong rank and those that took a hit following the update is most likely found in the link building strategy. Here’s a guide to understanding Penguin, using it to your advantage, and generating high-quality content that leads to favorable links.
Penguin, Penguin 2.0, and best SEO practices
Google’s Penguin update discourages certain SEO techniques designed to manipulate rank or that generally don’t follow best-SEO practices. Penguin 2.0 specifically targets link schemes that elicit links through dishonest methods. But Penguin, Panda, and other Google algorithm updates are also designed to reward websites that provide high-quality content and a good user experience, making the update another opportunity for websites to measure their search marketing techniques.
Penguin leads to a better user experience.
SEO practices that keep the end user in mind should fare well through Penguin 2.0 and future Google updates. Google wants to reward websites that earn authority by generating high-quality content that earns searcher trust and creates a genuine following. Google’s Head of Search Spam, Matt Cutts, says links are still the best way to gauge page authority, and earning them takes time and work.
Rather than looking at Penguin 2.0 as another marketing dilemma or blaming Google for slowing website traffic, marketers can use Penguin as a guide to improving link strategy and searcher experience. By providing relevant content that establishes authority and builds trust, websites can convert click throughs to customers. For users, Penguin delivers results they can trust, and marketers should listen to the message.
Quality content is key.
What do Google’s algorithms like these days? Matt Cutts claims that SEO is coming back around to old-fashioned marketing techniques, and that means we should stop worrying about what the search engines want and focus on what potential customers want. Building authority and reputation by generating unique, useful, and insightful content isn’t just the best way to win customers, it’s also the best way to avoid being penalized by Google. Here are some Penguin-safe places to start:
Remember, the best way to satisfy search engines is to satisfy searchers, so give them the content they want and they’ll return the favor with the links you need for great rankings.
Google is adding a personalized, crowd sourced sensibility to Maps. When you click a spot on a map — a hotel, for instance — Maps zeroes in on that location and shows relevant information, such as similar establishments nearby and transportation options to get there. It also incorporates more Yelp-like features, including business reviews with star ratings, photos and directions. Maps is more tightly integrated with Google+ too.
The merger of Google Earth, a free app for exploring just about every square kilometer of the planet, and Google Maps is a work in progress. Google used the I/O keynote to trumpet its latest bit of Maps-Earth collaboration. Maps’ new Earth View feature, for instance, lets you view cities rendered in 3-D — a boon to tablet-toting travelers traversing new places.
Spotify and Pandora have a new (and scary-big) competitor in Google Play Music All Access, a streaming service that offers unlimited listening to millions of songs in the Google Play library for $10/month, or $8/month if you sign up before June 30. Apple undoubtedly will launch a rival subscription service too, as its iTunes business model seems increasingly stodgy in the era of always-connected mobile devices and all-you-can-eat music plans.
Google is adding spoken queries and answers to the desktop version of its Chrome browser, a Siri-like (only better) feature that users of Android, iPhone and iPad devices already enjoy. In addition, Google Search’s Knowledge Graph, a summary box of relevant information on the search results page, now does a better job of providing answers to questions related to original queries, Google says. It also supports more languages, including Polish, Turkish and traditional and simplified Chinese.
Google Now, the personal assistant app for Android and iOS devices, is adding new reminders that nudge you at the appropriate time or place. For instance, if you create a reminder to buy milk and bread, and you happen to be in a grocery store, Google Now will remind you. And if you create a reminder to catch a train, Google Now will (figuratively) tap you on the shoulder and tell you it’s time to head to the train station.
6. Google+ Upgrades.
Google continues to tinker with its social media platform, and its latest efforts are noteworthy. For instance, Google+’s new multi-column layout, which varies from one to three columns, depending on the resolution and orientation (landscape or portrait) of your device, is visually appealing. And Google+ now scans posts and automatically adds hashtags to your stream, making it easier to browse related content. Granted, these aren’t the kinds of jaw-droppers that will create a mass exodus from Facebook, but Google+ is certainly becoming an innovative place to hang.
7. Google Hangouts.
Hangouts, the video-chat service embedded in Google+ and Gmail, is now a free standalone app available at Google Play, the Chrome Web Store and Apple’s App Store. Conversations can include text, photo-sharing and live video too. Hangouts’ new-found independence and multi-platform design should help it compete with Skype, the 800-pound behemoth of the VoIP world.
Google used the I/O keynote to tout Chrome’s under-the-hood enhancement, including support for VP9 video compression, a next-gen codec that promises faster video streaming, and the requestAutocomplete API for faster digital wallet payments. It also showed off tech demos such as “A Journey Through Middle-Earth,” which delivers an interactive and immersing gaming experience for mobile users.
9. Google+ Photos.
Google+ just got some pretty cool upgrades to its photo management toolkit. It can automatically enhance photos by adjusting brightness, contrast, saturation and other factors. It can animate a series of photos that you upload, or stitch together family portraits and panoramas from a series of single images. Thumbnail strips highlight your best photos and de-emphasize (fade out) any duplicate, blurry or other poor images. And Google+ offers free automatic backup (up to 15 GB, shared with your Google Drive and Gmail accounts) of images at full resolution. Or you can back up an unlimited number of pics at standard (2048 pixels) size.
Speaking in soft, whispery tones brought on by his ongoing battle with vocal cord paralysis, Google CEO Larry Page ended Google’s three-hour keynote with several interesting — and often provocative — remarks, such as wondering why people are so keen on keeping their medical records private. (Just a day earlier, Page had gone public with details of his voice affliction.) He also suggested that technologists should have a safe place — the Free Nation of Google, perhaps? — where they can “try out some new things” without being encumbered by governmental rules and regulations. Whether or not that ever happens, it’s a great concept for a sci-fi action thriller.