You’ve probably read or even written some guest posts. And, based on your experience, you either love or hate this idea. But, with all the uproar around guest blogging, you can’t deny its spreading popularity and bright future.
Guest blogging or posting means creating content for someone else’s website. Writers are often temporary and share their outlook on familiar topics. They aim to promote their work by linking back to their own websites.
If you consider allowing guests on your blog, try keeping these pros and cons in mind:
- When you don’t have enough time for blogging, you can save your work and energy by allowing someone to contribute.
- If networking is challenging for you, you can build relationships and increase your network thanks to guest bloggers.
- When your blog’s topics are complex or your ideas not sufficient, you can show expertise by providing specialists’ opinions.
- If you think your blog lost its spark, you may bring a new, fresh and unique voice with guest authors.
- When you don’t have an audience, you can establish it and boost your SEO thanks to expert bloggers, who may come with their own followers.
- Because your contributor’s style and opinions are different from yours, you may confuse your audience with erratic posts.
- If your guest authors are spammers or manipulative bloggers, who focus on their own interests, you may discourage your public.
- Since you’ll need to check and approve many blog submissions, you may actually lose your time.
- When someone else writes for you, you may feel like you don’t have any control over the content.
- If you get useless bloggers, or if they bring traffic only to their own websites, your ratings and business may suffer.
So, should you become a guest blogger? Yes, and the following benefits and possibilities speak for themselves. Guest posting may help you to
- expand your network;
- form relationships within industry;
- improve your writing;
- share your unique ideas and opinions;
- increase your SEO;
- link back to your website, ads or articles;
- generate interest in your brand;
- create quality audience;
- build your credibility and expertise; and
- boost your sales.
Evidently, guest blogging has two sides. But, despite certain drawbacks, it carries lots of benefits for both parties involved. Then why not give it a try? You may actually be pleasantly surprised and satisfied with your decision.