We wish you a Merry Christmas!
As a father of two beautiful and strong girls this video spoke loudly to me. It affirmed the way my wife and I tried to raise them. For us the phrase #likeagirl means to put forth your best effort. When they were younger, we played football, soccer, baseball or swimming without holding anything back. Now, they can take on any boy in these sports. Oh, and not only sports! We are proud of you girls that you do things #likeagirl. You go girl! Like a Girl!
When thinking on an international level, I often recall one of my favorite authors, Jules Verne, when he wrote Around the World in 80 Days back in 1873. After making a wager that he could circumnavigate the globe in less than three months, a young adventurer sets off on his quest.
Using what was considered “modern transportation” back in the day, our hero Phineas Fogg, succeeds in his timely travels abroad by means of a hot air balloon, the railways, climbing aboard a steamship and even riding an elephant at one point. Today, we can visit as many countries as we wish in mere minutes with just one device connected to the world wide web.
The infographic below gives us three valuable tips on how we can gain global recognition in our business ventures all around the world. From setting up our international website to creating strong core citations and finally building our brand. Let’s look at some other ways we can make our businesses more profitable and recognizable in today’s global marketplace.
FACT, NOT FICTION – Stories from our own backyard
Many tales from the scientific mind of Jules Verne told stories of epic journeys under the sea and to the center of the earth where his characters grew stronger and closer in the end. Today, there are many real-life stories of businesses that were able to successfully grow their revenues, increase clientele and cut costs. Here are a few of those examples:
These entrepreneurs share their stories of success in video form rather than on pages in a book.
TALES OF THE UNKNOWN – Optimizing SEO
Jules Verne was said to have revolutionized the writing of science fiction just as the internet has forever changed the way that we do business. He took us to places beyond our imagination, showing us environments that we could barely comprehend, as some people are often challenged by the concept of SEO.
Some will say that SEO is dying, but it is actually evolving especially when you consider the Hummingbird algorithm that Google released back in August of 2013. The search engine giant will still rely on meta tags, keywords and links to gauge the relevance and popularity of any given website, but it has also added more data into their ranking equation.
THE MORAL OF THE STORY – How to conclude our success
To get our happy ending, boost our local and international ranking, succeed in growing our business online, we should pay attention to what matters in our triumphant story. We need to do our homework (check out the infographic), listen to the experts who are already on top of the world in their industry (success stories) and understand how to best utilize SEO to seen around the world online.
International Website SEO infographic:
Google selected our IWW Digital Agency once again to host one of their local Phoenix events on October 15, 2014. This event will be held in one of our offices at this address:
On October 15, 2014 at 11:00 am – 12:30 pm.
We will meet with local business owners responsible for growing their organizations. We also will be viewing a livestream from Google offices, exclusively prepared and broadcasted for our event. Google global experts will be addressing our audience with their message of how to grow your business.
It’s a great opportunity to learn about how to grow your business from Google experts. We’ll provide refreshments—all we need is you. Please RSVP as soon as possible, space is filling up.
To sign up for this FREE event please go to our custom registration page provided by Google: Register on Google.
Allan Thygesen VP,
Global Small Business Sales
Build your business with Google: Allan will share unique insights, inspirational stories, and actionable ideas to help small businesses thrive in a hyper-connected marketplace.
Advertise your business online: Fred will speak with small businesses about how to navigate the web and expand their online presence through smarter insights.
A disappointing statistic reveals that only 3% of visitors to your website will identify themselves, or buy from you online, when they come to your amazing website. The remaining 97% come and go unnoticed.
Would it help win new business to see all the anonymous companies viewing certain pages on your website? What if you could see how they arrived, and what they were most interested in? Then, to take it a step further, would you want contact info names, titles and email addresses specified by department from the visiting business to your website?
We help marketers by allowing them to track who views their website, by extracting information of a business that has viewed their web page, tracking such items as:
Knowing the above factors has great marketing value to a website owner. It is far better than a cold call, you can now contact companies with known needs and start building a relationship that counts.
Here is a short screen cast video showing a few major a features of this Lead Intelligence system. If you wish to see a full demo please register for a free webinar: Register here.
Published in the Harvard Business Review, the research of Dr. James Oldroyd, a visiting research fellow at M.I.T. in partnership with David Elkington (InsideSales) reveals the four ways to increase lead response.
Based on three years of data, across many companies that responded to their web-generated 15,000 unique leads, and 100,000 of attempted calls, one can make the following conclusions:
I am curious to find out also the industry verticals of this study. Where did these 15,000 leads come from? I wonder how do the types of services and products affect these statistics? For example, if a lead is interested in life insurance and financial planning vs. a new car insurance, it seems to me that the need is more urgent in the case of the car insurance.
What do you think? Do you have any experience which may shed some light on the types of leads, or the types of the industry the leads are coming from? Please use the comment section below to provide your feedback.
Download the Infographic: Best Practices for Lead Response Management – Infographic. Infographic produced by InsideSales.com.
In recognition of the National Suicide Prevention Week, we would like to contribute to spreading of awareness of this tragic, but, yet often, too common cause of death. With the recent untimely death of the actor and comedian Robin Williams, who committed suicide just a month ago, this epidemic received more spotlights in the news headlines than is typically the case. However according to Google Trends, a great place to measure the interest and popularity of news topics, attention paid to the topic of suicide is declining.
We want to spread the word about suicide prevention. “Research conducted on suicide has concluded that more than 90 percent of people who kill themselves have depression or another diagnosable mental illness or substance abuse disorder.” (Examhealth.com)
Knowledge of this statistics should send shivers down our spines, since there is a good chance that most of us know people who are struggling with depression or substance abuse. I know several.
Typically people who suffer from depression or substance abuse are withdrawn, which makes it them less visible, and their struggle less obvious. This is why we need to make a greater effort to recognize and to reach them, call them, email them, visit them, an lovingly bug them. By doing so, you will let them know that you care. Who knows, you may help them to overcome depression and addiction? They may not tell you, but you are making an impact when you don’t give up in your reaching out to them. I have a friend who has completely recovered from depression. He had a friend who was calling him every week, for the entire year, and asked him to hang out together. After a year of being persistent he went, and realized that people care about him. This effort of a faithful acquaintance, plus other factors, helped my friend beat depression.
Depression and addiction are like two ugly sisters that will bring a healthy person to their self-made grave. Robin Williams is one of most recent, and most visible examples of this fact.
I wonder how many people died due to suicide since Robin’s death? If statistics are right, the number is approximately 3,356 people. “An average of one person dies by suicide every 13.3 minutes. (CDC, AAS)” Save.org.
THREE THOUSAND THREE HUNDRED FIFTY SIX people.
Can you believe that? I can’t.
So, why are we writing about this here on our IWW Digital Agency blog? Because we want to share with the world this great success story, and explain how this website reaches out to suicidal kids, youth and young adults from all over the world.
For over year and a half, we have been grateful for the opportunity to work with a client whose mission is to help younger kids, teenagers and youth to overcome suicide and suicidal thoughts. Death2Life came to us and asked to help them promote their website, and to spread their message of hope globally. At that time they were getting 10-20 visitors daily to their website. Thanks to a Google program for non-profits we were able to increase their website traffic, and make the message of hope more visible to those in need of changing their lives.
The website is d2lrevolution.com. The way that it works is simple yet profound. When someone feels suicidal, sometimes they go to Google and search how to best do it. In partnership with Google, we setup AdWords campaigns, which serve them simple text ads, inviting them to click or call for help. We target about 1,000 key phrases, which indicate an intention of a suicide. We created 160 different ads with various messages. These ads offer the searcher in need a chat or a call 24/7 for free. Thousands do, and thousands find help every month. Our client reports that that last month (July 2014) they counseled 6,761 people. That’s is awesome. That is TWICE as many as died from suicide since Robin Williams’ death. We feel like our IWW Digital Agency has a greater mission than just to promote a website on the Internet.
We are thankful to Google for this opportunity. We wrote them a thank you letter with this report, and Google posted it on their success stories website.
About Death2Life Revolution, Inc. (D2LRev.com) is a worldwide non-profit organization that reaches youth and adults who are living in darkness. D2LREV.COM partners with skateboarders, snowboarders, BMX, motocross, MMA fighters, surfers, mainstream athletes, music artists and others that reach the Generation Y culture through video messages and inspiration. D2L exists specifically for the emotionally hurt, physically abused, and spiritually struggling youth of the world. We challenge those lost to drugs, alcohol, abuse, bullying, cutting, suicide, and suicidal tendencies to instead defeat death. We offer live online counselors, as well as video training and disciplining to those who want true life and those who thirst for truth, hope and peace.
Learn about the National Suicide Prevention Week. (suicidology.org)
To find help with suicidal thoughts contact d2lrevolution.com.
For help with Google for non-profits program contact us.
To spread awareness about the National Suicide Prevention Week please share this article or other links to similar pages on your social media.
Image credits: rolands.lakis
‘Your Game Plan: A Winning Strategy for Small Business” is an ebook by Clate Mask, the CEO & Co-founder of Infusionsoft where he lays out some basic business growth strategy for entrepreneurs. In this 13 page, information packed eBook he talks about people having great ideas for a business but who do not always know how to go about selling those ideas, and if they should go into business for themselves.
Among the great grow your business strategy, Clate shares 4 of his favorite books that helped him in this process.
He lays out a path to understanding how strategy guides planning, by sharing a detail, step by step method of Strategy Planning Methodology.
“The structure we use to bridge our vision to daily operations at Infusionsoft is called our “Strategy Planning Methodology.” It breaks down our current mission into annual and quarterly priorities. The work of quarterly priorities then gets broken down into SMART objectives with specific owners and deliverables. Here’s what the process looks like in more detail.”
He shares their mission, what are the 3-5 key strengths you need to leverage and what are the 3-5 to be developed. He lists their annual priorities, only 3-5 to keep the focus on the year at hand. Finally in discussing the Strategy Planning Methodology he talks about the quarterly priorities or tactical operation priorities with the importance of SMART objectives. SMART stands for:
Next, the writer shares how this strategic planning is not a one-time event but a series of events, hence its importance of establishing a meeting rhythm for success. In this section he talks about the frequency and types of meetings as well as the role of communication with your employees in building a strong business.
“Strategic planning is the link between a great idea and business success. Based on the purpose for your business, a smart strategy helps you develop a plan of action. To help you and your team stay on track, meet at regular intervals to assess and enhance your strategy. Employee involvement is a key to motivation, aligning personal goals with your company mission. Analyzing company, team and individual performance is a great way to keep everyone working together. In small business, a strategic game plan can help you do more than just survive. You can thrive—and win.”
We invite you to download your own copy of “Your Game Plan: A Winning Strategy for Small Business” – eBook by submitting the form below:
Do you need new ideas in your marketing plans on how to grow your business? I know I do. I enjoy hearing other successful entrepreneurs and learning from them their proven strategies and how they executed their plans.
We created a new section of our website called “Success Stories.” There we published video testimonials of success business owners who grew their business using Infusionsoft marketing automation. We know they are trustworthy, because we use Infusionsoft for our own needs and our clients. IWW is Infusionsoft Certified Partner helping clients strategize and implement best marketing and sales automation practices.
We invite you to watch these videos to learn about a business coach who increased his revenue by the insanely 832%, or a swimming pool company who quadrupled their new leads. Learn from a private music teacher how he quadrupled customer lifetime value (CLV) and a financial services advisor who doubled her clients and revenue. There are more.
If you have a marketing automation success story, of any success story of growing your business worth sharing, please let us know.
To your success in growing your business! Watch the success stories here.
We’re hosting an exclusive Google event on May 21st, 2014 and you’re invited.
It’s a great opportunity to learn from Google experts about how to grow your business.
We’ll provide refreshments, all we need is your company. Please RSVP by clicking this REGISTER.
Here are the speakers for the event:
VP, Global Small Business Marketing
Help small businesses succeed on the web
Arjan, author of The Small Think Big Book, will share unique insights, inspirational stories, and actionable ideas to help small businesses thrive in a hyper-connected marketplace.
Google AdWords Evangelis
Maximize your business online
Fred will examine how businesses can navigate online advertising and expand their online presence through smarter insights—leading to greater customer engagement with digital ads.
Director, Channel Sales Americas
Work and win with an agency
Ben will discuss how small businesses should approach working with an agency, what resources the Google agency team provides, and the importance of working with an online professional.